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Topic: Death...In Advertising?
Mayahuel
Lost Soul


Posts: 5
Joined: Mar. 2001
Posted: Mar. 24 2001,6:09 am

I've just started considering this trend again a few days ago.  Has anyone caught the commercial for Eclipse Gum, featuring the Grim Reaper as the "death" of bad breath?  Another example that sticks with me is some pesticide product which used Death as a symbol (dare I say mascot) for a while.

There are other examples that aren't coming to me now, but I'm finding this increasing trend of fitting Death into advertising to be rather interesting.  Any thoughts?

Mayahuel

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"Respect for the rights of others is peace."
--Don Benito Juarez


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Leilah
Lady Death


Posts: 6081
Joined: Feb. 2001
Posted: Mar. 24 2001,6:52 pm

There was also one for an automobile that you can download from the web. I'll have to see if we can find that one again. Seems like ol' Az is all the rage these days. You know you've made the "Big Time" when you're in advertising. :cool:

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"Death stands above me whispering low, I know not what into my ear; Of His strange language all I know is, there is not a word of fear."

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Mike from Tallahasse
Lost Soul


Posts: 60
Joined: Feb. 2001
Posted: Mar. 25 2001,5:42 am

We also enjoyed the insurance co. TV ad where our Reaper was hanging out on a nervous guy's front porch until distracted by a sexy Reaper-ette. How fun...

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Sio
Azraelite


Posts: 694
Joined: Feb. 2001
Posted: Mar. 25 2001,1:34 pm

There's one for one of the "Sim" computer games in which the Reaper can be used as a character... in the commercial (which uses real people as opposed to computer generated) Death gets up off the couch to answer the door for the pizza guy. He takes the pizza, and touches the delivery boy, who immediately drops dead.  Death gets his pizza for free. :)

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O, not in cruelty, not in wrath,
The Reaper came that day;
'Twas an Angel visited the green earth,
And took the flowers away.
-- H.W. Longfellow

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Azriel Knight
Lost Soul


Posts: 57
Joined: Mar. 2001
Posted: Mar. 25 2001,5:32 pm

Don't forget the Hotmail commercial were death is haveing a hard time keeping up, until he gets his free msn hotmail account :)


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Beauty in Darkness,

Azriel

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Leilah
Lady Death


Posts: 6081
Joined: Feb. 2001
Posted: Mar. 25 2001,5:38 pm

Sure wish we could find all of these and put up a page of links for folks to view them. We found the car commercial one, but the link wasn't working at the time.

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"Death stands above me whispering low, I know not what into my ear; Of His strange language all I know is, there is not a word of fear."

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dnekm ailep
Azraelite


Posts: 927
Joined: Feb. 2001
Posted: Mar. 25 2001,9:52 pm

I've had the JEEP commercial on my hard drive for ages now ;) You can find it at www.adcritic.com/content/jeep-grand-cherokee-grim-reaper.html

There's another one at the same site for Pacific Gas & Electric, but it's kinda sucky.

If anyone can find any of the others mentioned, or some older ones online, please let me know as I'd like to archive these for possible use on the site or something.

Thanks

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"And one by one we died and were lost in the dust of accumulated time. We knew the years as a passing of shadows, and death itself as the yeilding of twilight unto night." - Clark Ashton Smith


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Mike from Tallahasse
Lost Soul


Posts: 60
Joined: Feb. 2001
Posted: Mar. 26 2001,3:58 am

That "Death-and-the-pizza-guy" commercial sounds particularly funny..! The great advertising and graphic designer Milton Glaser ( who did that Bob Dylan poster, designed "I [heart symbol] NY" ) wrote of the "power of the cliche", of an easily recognized image or symbol in advertising. It's a testament to the continuing vitality* of Death visualized as the Grim Reaper that he continues to be a mainstay of tattoo artists and even shows up in a more mainstream venue like advertising. And while the Reaper is shown as rather spooky, and to be avoided, he is not depicted as truly evil (though the pizza guy might disagree!). Unlike, say, Hitler.

Maybe the Reaper image fulfills in some ways what Godzilla did for the Japanese, especially early on in G.'s career. Godzilla was a way of personalizing the more abstract threat of nuclear destruction and radioactivity. And, while remaining a destructive threat, he became to the Japanese a defender against even WORSE creatures. The Grim Reaper humanizes the feared, unknown nullity of death. Bikers and death-metal devotees, by identifying with his power and image, seek to take on some of his energy. Much like a sports fan would by wearing a T-shirt with the team logo..!

*Maybe not the best word to describe Death!


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Mike from Tallahasse
Lost Soul


Posts: 60
Joined: Feb. 2001
Posted: Mar. 26 2001,4:00 am

Oooo, I just saw this last post moved me up to "Reaper" status...cool!

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Azriel Knight
Lost Soul


Posts: 57
Joined: Mar. 2001
Posted: Mar. 26 2001,11:41 am

Heres another little tid bit of our friend in advertising :death2:
http://www.adcritic.com/content....l

The ummm, resoning why bikers have those kinds of tattoos is a little interesting bud are you sure you haven't been :drunk:
Just kidding :)

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Beauty in Darkness,

Azriel


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